By Jesse Celso
Today, most organizations are faced with industries that are rapidly evolving. In order to adapt to increasing business demands they have numerous concurrent projects underway of varying complexity, while also struggling to keep up with day-to-day business operations. Sound familiar?
Managing multiple initiatives involving implementation of new technologies and multiple stakeholder groups with differing priorities can prove to be difficult even for the most mature organizations. A governance program provides the framework for effectively managing this organizational change.
Do you really need a governance program? Well… do you have business groups with different or competing technological needs? Do you have inconsistent data across systems? Do you have tough decisions to make on how budgets are allocated? Are you facing the complex organizational change of multiple system implementations with a range of stakeholders? Do you want to maximize the ROI of your investment in a new or existing system? If your answer to any of these is “yes”, then you absolutely do! Governance is no longer an option.
Governance is a scary word to some and we understand why. When designing a governance program, one size truly does not fit all. It is critical to set up a governance program that matches the needs of your organization – otherwise, governance can actually impede innovation and progress. There are multiple areas to be considered in designing your governance program, including: system/IT, metadata, enterprise data, digital asset management (DAM), and workflow. Governance is the process that holds your organization’s data operations together as you seek to become truly data-driven, realize the full value of your data and avoid costly missteps.
Tenets for a successful governance program design:
- Don’t over-engineer it – focus on areas of greatest need first and remember that steady progress wins the race when it comes to enforceability.
- Maximize people’s time – you may develop multiple governance committees to make the most effective use of time based on those with relevant subject matter expertise and those with decision-making ability (e.g. “in the trenches” vs. executive leadership).
- Create advocacy – empower your stakeholders to serve as governance advocates within their respective groups to promote enforcement.
- Invite the right people – folks will be passionate about their needs and areas of expertise; by including them in this governance forum, you create engagement and shared accountability for all decisions made.
Governance helps us define the rules of the road as you navigate your way through your DAM, MAM, MDM, PIM, CMS or any content-related strategy.
Having a healthy governance program allows your organization to navigate the challenge of meeting the demands of today, while effectively managing initiatives designed to meet the demands of tomorrow.