Blog

Join Optimity Advisors at Henry Stewart DAM New York, May 2–4, 2018!

04/11/2018

Join Optimity Advisors at Henry Stewart DAM New York, May 2–4, 2018!

By Mindy Carner and John Horodyski

We’ll be talking metadata, design thinking and, of course, DAM!

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Social Prescribing – Time to Accelerate Development?

04/11/2018

By Niamh Lennox-Chhugani and Malcolm Bray 

The first question to consider is why would we want to introduce social prescribing into local health care systems in the first place? On the face of it there appears to be a simple answer - of course we should mainstream social prescribing (or non-medical referrals by General Practitioners that support health and well-being).

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Four Ways to Apply Human-Centered Design Thinking to DAM

04/06/2018

By Mindy Carner

Being a DAM manager can sometimes feel like being an island. Many of the individuals involved in day-to-day business operations may not really understand the value or need — not to mention the complexity —  of the tool.

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Digital Transformation – Part IX: Moving Beyond the Hazards of Human Bias

04/06/2018

By Rod Collins

In 2002, Daniel Kahneman was awarded the prestigious Nobel prize in economics. This extraordinary feat was even more impressive because Kahneman is a psychologist. Although he was recognized by the Economist in 2015 as the seventh most influential economist in the world, Kahneman holds no formal academic credentials in the field of economics. How does a psychologist so earn the respect of colleagues in a completely different field that, without any formal training in their field, he is embraced not just as one of their own but is considered one of their stars? The answer is rather simple: convincingly demonstrate that one of the prime assumptions of a discipline is completely wrong.

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Amazon, JPMorgan & Berkshire Hathaway Partnership

03/12/2018

By Niamh Lennox-Chhugani 

Amazon, JPMorgan Chase and Berkshire Hathaway caused ructions in healthcare insurance markets recently following the announcement of their intention to work together to launch a not-for-profit health insurance company for their U.S. employees. Whilst concrete details of the collaboration have yet to be released, the markets illustrated their concerns at the entry of a new potentially powerful competitor with shares in CVS dropping 4%, United Health dropping 11% and Cigna dropping 7% following the announcement.

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