Blog

How to Improve DAM User Adoption and Maximize ROI

05/09/2017

For a lot of DAM managers, the phase right after the rollout of a new or improved DAM system can be a bit nebulous. How do you measure user adoption? How do you ensure user adoption?
There’s a high chance that the DAM is competing for your users’ attention alongside other systems that have a bigger impact on the bottom line. Balancing competing priorities and adapting to new technologies can be confusing or simply frustrating for individuals, posing significant risks to user adoption. A comprehensive and analytics-driven view of asset use and value, user activity trends, and user experience (UX) improvement opportunities will be key to the program’s success. This blog outlines approaches to applying asset metadata audits and dashboard reporting, to encourage user adoption, and appropriately assess and demonstrate DAM ROI.

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Why Holacracy May Not Work For Extraverts

04/25/2017

By Rod Collins

Early in my career, I discovered I was a borderline extravert when I completed the Myers-Briggs Type Indicator (MBTI) as part of a management training class. The tool measures psychological preferences among four sets of dichotomies: extraversion/introversion, sensing/intuition, thinking/feeling, and judging/perceiving. While my results showed that I had very dominant preferences in three of the categories, I had only a slight preference for extraversion. I was not surprised to learn that I go back and forth when it comes to being an extravert or an introvert.

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The Future of Strategy

03/21/2017

By Rod Collins

For more than a century, Kodak was one of America’s top-rated brands. Founded in 1890, the pioneering technology company became one of the great innovators of its time, transforming the photography industry from the purview of an elite few professionals and hobbyists into a market for the masses. Through a product progression of easy-to-use, affordable cameras, Kodak made taking pictures as effortless as the push of a button. Employing a simple and effective strategy—sell inexpensive cameras and make large margins on film and film processing—the photography innovator became a consistently profitable American icon. By 1976, Kodak had corralled a remarkable 90 percent of film sales and 85 percent of camera sales.

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A Glimpse into the Future of Work

02/21/2017

By Rod Collins

While the technology revolution continues to transform daily living at a remarkable clip, we are suddenly becoming aware of possibilities that few of us could have imagined even a few years ago. Driverless cars, 3D printers, sophisticated robotics, artificial intelligence, and virtual reality are all early stage applications that seem destined to alter the world of work as we have known it. There are some futurists who portend that the current arc of technology is highly likely to rapidly eliminate many, if not most, jobs far more rapidly than any of us are prepared for. For example, as the founders of Google continue to make progress in developing driverless cars, we can envision a world where bus and taxi drivers will become as anachronistic as the long-gone elevator operators.

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The Essential Skill for Our Age

01/31/2017

By Rod Collins

There is a common problem that imbues every one of our social institutions: We underestimate the full extent of how much and how rapidly the world around us is changing. Whether you are in business or politics or education or the arts, your world has changed dramatically—if not radically—just within the past two decades. Despite the fact that most of us cognitively acknowledge that we live in a time of accelerating change, we nevertheless emotionally latch onto a familiar mindset to interpret unprecedented and unfamiliar realities. This explains why many traditional leaders believe that we are transitioning from a “Third Industrial Revolution,”—sometimes referred to as the Digital Revolution—to a “Fourth Industrial Revolution” that will be defined by the Internet of Things, robotics, nanotechnology, biotechnology, and 3D printers.

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