Holly Boerner


Designed a future-state Digital Asset Program Strategy and Implementation Roadmap for a national Consumer Packaged Goods (CPG) company.

Performed gap analysis on current state Marketing Resource Management (MRM) and DAM Program elements, identifying improvement opportunities for the enterprise’s:

  • Asset Collection Management
  • Metadata Strategy
  • Workflow Processes
  • Technology Solutions

Provided recommendations and future state development and implementation roadmap for:

  • Holistic Program Governance
  • Change Management
  • Future State Metadata Model and Taxonomy
  • Technology Recommendations
  • DAM Program Economic Modeling Benchmarking Anticipated Program ROI
  • Business Case Development for DAM Program Investment

Executed rapid DAM Program assessment, recommendations, and validation for a business-critical technology and operational strategy ensuring production continuity and revenue at a global Consumer Retail company.

  • Lead client through a rapid-paced workshop benchmarking operational practices and requirements to be facilitated by technology solution with a fast approaching, hard go-live date
  • Drove expedited vendor review and validation process of technology solutions capable of facilitating identified requirements
  • Collaborated with client to build business case and secure executive sign-off for identified solution
  • Oversaw development of metadata model for deployment in future state solution

Lead dual vendor selection process for unique MRM and DAM systems for a global Consumer Electronics company.

  • Gathered and refined business requirements for unique MRM and DAM systems, evolving internally-identified needs to reflect with MRM and DAM best practices
  • Identified MRM and DAM system long-list recommendations reflective of client requirements
  • Facilitating simultaneous vendor RFP processes for MRM and DAM systems including:
    • RFP authoring reflective of client business requirements
    • RFP result analysis and benchmarking
    • RFP result reporting to identify MRM and DAM vendor short list
  • Facilitated short list vendor system demos

Guided client through final analysis and decision making for MRM and DAM system selection