Peggy Woo

Co-founded Actual Size Media Inc. in 2002, a full service design consultancy specializing in B-to-B and B-to-C solutions for graphics, packaging, retail, product design, naming, branding, web design and mobile design.

  • Clients included Jamba Juice, KMS Hair Care, Warner Bros., Disney Studios, Prana Studios, RonRobinson.com, Fred Segal, Jouer Cosmetics, LORAC Cosmetics, Golden Boy Entertainment, Los Angeles Housing Department, La Opinion Digital, Britney Spears, MigiStyle.com, Momologie.com,  Nerdist.com and Legendary Entertainment.
  • Co-founder and Principal of Farfetched Inc. in 2003. Farfetched’s mission was to design and manufacture innovative problem solving products for pets and create unique, stylish and fun products that solve life’s daily problems for the pet-parent experience.
  • Designed all of the products and packaging as well as the identity, web site, marketing materials and collateral.
  • Sourced manufacturing and oversaw engineering, production, packaging and shipping of the final articles from our overseas suppliers in China and El Salvador
  • Secured and coordinated outside and online sales representation
  • Set-up and managed off-site fulfillment, sales and customer service
  • Secured patents and trademarks, managed accounts for large customers like The Container Store, Amazon.com, QVC and Target, catalogues like Orvis and Solutions and hundreds of independent retailers throughout the United States and abroad.

Designed the user experience and interfaces of a large scale event management platform that utilizes a composite web-based application to leverage existing functionality of several underlying HR, finance and scheduling systems to create a fully seamless, efficient user experience.

  • Participated in business analysis meetings with business users and stakeholders
  • Designed user flows, interactions and visual graphics

Designed and directed user experience and interface for a web-based background actor casting system. Included design for actor registration, profile management, casting boards, show management and job posts.

  • Participated in business analysis meetings with business users and stakeholders

  • Designed user flows, interactions and visual graphics
  • Collaborated with technical team to determine feasibility and provide project management oversight

Designed and directed user experience and interface for a web-based social media management tool for large entertainment company. Included design for profile and record management.

  • Designed user flows, interactions and visual graphics
  • Collaborated with technical team to determine feasibility and provide project management oversight