New technologies and shifting social trends are disrupting the highly regulated life sciences industry.
As new players in consumer health, nutrition, and data acquisition enter the market, patients and providers gain more influence over the purchase decision, pushing the value chain into new, unexplored realms. With patients and providers becoming super consumers, med-tech and pharmaceutical companies are having to rethink their roles.
Those who reimagine how they engage with patients and doctors and embrace new technologies will disrupt and lead the marketplace.
Optimity Advisors is a digitally native advisory firm that delivers business solutions converging deep industry knowledge, emerging technologies and data analytics capabilities. Our unique service offering for life sciences combines comprehensive transformation solutions and product strategy services in an agile and competitive framework. All components of our support are co-created with our clients and are underpinned by our regional and global market expertise.
Working together, we’ll help you:
- Resolve your most complex commercialization challenges
- Shift your focus from product strategies to consumer strategies
- Maximize the opportunities offered by digital to improve customer engagement
- Maintain compliance while achieving ideal customer interactions through multichannel marketing
Products & Services Innovation
Deliver health-based digital solutions design and positioning, as well as product and service lifecycle management.
Go-to-Market Model Innovation
Provide market entry strategy, commercial strategy review, market access strategy (i.e., stakeholders’ engagement strategy), innovative pricing/service models, strategic partnerships design, and integrated multichannel marketing (IMCM) strategy.
Customer Experience Management
Design patient experience and prescriber engagement, and provide IMCM operations and customer analytics.
Optimize channel mix and increase sales force and marketing effectiveness.