Optimity’s consumer brand experts converge business, technology, social and creative solutions for implementing digital customer engagement and operational strategies to achieve product and retail brand protection, innovation and growth.

  • Find new ways to improve digital interaction with your consumers
  • Increase the speed of creating and syndicating product information and marketing content
  • Protect your brand by ensuring in-market product information is accurate and compliant
  • Deliver brand-consistent CX across marketing, sales and customer service channels
  • Visualize digital CX into customer demand modeling and predictive action for supply chain management
  • Align business ecosystem with you digital business strategy and brand promise

Digital Customer Data & Analytics

Integrate customer data across marketing, sales and customer service channels to understand the digital customer experience (CX).  Find innovative ways to improve digital interaction.  Improve sales.  Lower cost.

Product Lifecycle Management

Turn your product lifecycle management processes into Collective Intelligence Labs where the whole customer experience can be assessed and improved. Find ‘unknown unknowns’. Fail fast, succeed fast. Maximize product investment returns.

Digital Customer Journey Mapping

Understand how customers interact with your brand digitally and improve CX by working across your organization on visually mapping journeys. Provide the process fundamentals for omnichannel development. Remove interaction duplication. Lower cost. Improve sales.

Omnichannel Design and Program Management

Turn Digital Customer Journey Maps into technology strategy and execution. Establish and execute a set of projects that turn CX strategy into digital reality across web, mobile, social and customer service channels. Lower cost. Improve sales. Increase your organization’s ability to quickly respond to market opportunities.

Content Management, Digital Asset Management (DAM) and Marketing Operations

Streamline, speed and lower the cost of executing marketing campaigns and syndicating product information to eCommerce engines.  Find and reuse your organization’s digital content. Ensure in-market content is accurate and compliant.  Improve agency partner spend effectiveness.

Digital Agency, User Centered (UDC), and Information Architecture

Engage customers with digital services optimized to ensure usability and adoption.  Enforce digital content reuse to reduce agency spend.

Vendor Management

Align vendor relationships to business outcomes and key performance indicators (KPIs).  Rationalize vendors.  Identify new relationship needs.  Reduce cost.  Improve effectiveness.  

Demand Fulfillment & Supply Chain Management

Turn CX and omnichannel analytics output into visualized customer demand modeling and predictive action.  Quickly adapt inventory, distribution, and logistics operations to shifting customer demand, driven by ever increasing consumer awareness.

Performance Dashboarding

See where your digital assets and content ‘widgets’ are in development and production.  Measure throughput and quality.  Provide transparency to the organization.  Increase organizational effectiveness and efficiency.