5 Things That Will Make Users Love Their New DAM

By Chris Rossi

Your company is putting in a new digital asset management (DAM) system. It comes with training materials and documentation from the vendor.

These resources cover basic functionality and the unique features of the system. If users have questions, they should be able to find the answers they need. And since the training docs show users how it all works, you should be good to go, right?

Not exactly.

Adoption rates for a new DAM can be miserable and customizations to improve on this can cost in the tens of thousands or even hundreds of thousands in some cases with larger enterprises.

No one wants to invest in a DAM only to have it ignored by a wide swath of users.

Fortunately, it’s not that tough to get people to use — and even love — their new DAM. The key is to make sure the DAM’s training materials are tailor-made to your users’ level of understanding and working knowledge.

To put it simply, the training should focus on the user, not the DAM.

Putting the user at the center of training

A user-centric training philosophy is driven by five guiding principles. Make sure your training is grounded into these key concepts, and you’ll see adoption take off.

  • Adaptation — Be sure your training caters to the user’s level of experience with similar technology or concepts, avoids redundant training sessions and presents new and meaningful content.
  • Simplicity — When training users, don’t throw a lot of new information at them. Instead, center each lesson on a key concept. This helps both trainer and trainee to focus on the comprehension of important points.  
  • Individuality — Whenever possible, customize canned training curricula with information specific to your organization. The more you fill in the gaps with these unique ways of working, the more useful the lesson becomes and the more credibility you gain as a trainer.
  • Responsiveness — As you begin to develop and deliver content, it’s critical to collect user feedback along the way. This allows for you to be flexible and prioritize key lessons as well as create supplemental ones to help address common pain points or needs.
  • Fun! — Last but not least, do what you can to make training fun and engaging. By simply bringing a positive can-do attitude to the table, you’ll see your enthusiasm and attitude reflected back to you.

User-centric training: A breath of fresh air

When training is specific and customized to a user’s role — both in the system and in the organization — everyone wins by using their time in a meaningful way. By getting to know your users and providing the best possible curricula, you can ensure success for both the project and the system as a whole.

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