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User Experience and DAM
05/05/2015

by Holly Boerner

I recently had an interesting conversation with a Digital Asset Management (DAM) manager about trying to onboard a new user who hadn’t received formal training. The user quickly became frustrated and the DAM manager in turn expressed annoyance that most DAM practitioners could probably relate to—people need to follow proper training practices and take the time to learn how to use the system if they want to use it successfully.

I’ve been that DAM manager, and I’ve expressed similar sentiments in the past. And on one level, I remain heartily in agreement with the manager’s strategy—user education efforts (along with program governance and communication initiatives) are key to acclimating users to DAM technology.

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Choosing The Right DAM Vendor: Get The DAM Facts!
04/28/2015

by Mindy Carner and Laura Kost

Is choosing the right DAM (Digital Asset Management) system akin to choosing the right wine for dinner? Reds with meats, whites with fish? In a word, no. Who says you must adhere to such conventions? Choosing the right vendor is about aligning your goals, vision and requirements so the vendor can become a partner that will provide the technology, vision and support to meet your business needs. While selecting a vendor can often be a complex, intricate process, keeping the below key elements in mind will help ensure you find the right DAM system for your business.

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Leveraging Social Media to Cultivate Transparency Within An Organization
04/14/2015

by Carol Huggins

According to Starbucks’ Howard Schultz, “The currency of leadership is transparency.” From publishing pay information to inviting all employees to every meeting, many organizations strive to become more and more transparent to both employees and the public. But transparency does not have to be as radical as sharing how salaries are calculated. A more sustainable yet progressive demonstration is the endorsement and inclusion of social media into a company’s human capital management strategy.

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Give 'Em The Business
04/07/2015

by Robert Moss

Increasingly, I shudder every time I hear someone in a technology role talk about “The Business."

You know, like this:

We need The Business to give us the requirements.

Or:

We need to get someone from The Business to weigh in on this.

Or:

If The Business would just tell us what they want and stop changing their minds we could get this project delivered.

Embedded in the very term is a fundamentally outdated way of thinking. It implies that technology is somehow separate from the main line of work that a company does. 

That idea used to make sense. Suppose we work for an office supply company. We have IT systems to help us order products from suppliers, manage inventory, and track sales, but that's not "our business." Our business is selling and delivering office supplies to our customers.

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Perfecting The Member Experience: The Uberization Of Healthcare
03/31/2015

by Elise Smith

In the recent blog titled “Creating Memorable Member Experiences,” we explored the idea that a customer’s experience with a company is oftentimes a make-or-break interaction. This is especially true in a consumerist society. Reviews about customer experience on websites such as Amazon, Yelp, Glassdoor, and Google are increasingly driving decision-making. In fact, 88 percent of consumers say they trust such online reviews as much as personal recommendations, and 81 percent of customers are willing to pay for a superior customer experience. Industry experts have estimated that failure to provide a satisfactory customer experience can amount to as much as a 20 percent annual revenue loss for poor performing businesses.

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Getting Cozy with Your Content
03/24/2015

by Reid Rousseau

Knowing and understanding your content is an ever evolving and essential component of ensuring the longevity and success of corporate information management initiatives—be they archiving, digital asset management (DAM), content management (CMS) or records management (RIM). Whether you are approaching this task from a “first date” or “decades-long marriage” perspective, it is important to realize that no matter how well you may think you know your content, it is worth taking a step back to formally understand what you have, and how it fits into the big picture of your business strategy and goals.

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Down With OTT: One Family’s Experience Cutting The Cable Cord
03/10/2015

by Scott Moran

No Mas

The Super Bowl kicked off at 6:30 PM leaving me only two hours to get to Best Buy, purchase an outdoor antenna, get home, roof-mount the antenna, break out the drill and run cable from the attic down to my living room television.

I should back up.

As a husband and father of two future college tuitions small children, there’s very little I enjoy more than saving money.  Unfortunately for my family, I also enjoy running unnecessarily elaborate household cost / benefit experiments.  Ironically, even though I spent the majority of my career the broadcast / cable industry, I had thus far resisted the temptation to apply these inclinations to our cable service.

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What’s So Special About Specialty?
03/03/2015

by Don Anderson, Pharm.D.

Specialty drug product evolution has become the hottest topic in health care in two decades, easily dominating the conversations of most involved. With the exception of interventional radiology and a few other “boutique” concepts in medicine we have not encountered booming growth in an area of healthcare like we are currently witnessing in the large molecule biopharm space. With that boom comes innovation, pharmacologic treatment options abound, and the financial impact of innovation begins to take hold. While we strive to make treatment breakthroughs via pharmacologic interventions, pharmaceutical companies are capitalizing like never before.

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Managing Content? Start With Metadata
02/24/2015

by John Horodyski

To effectively manage and exploit a company’s knowledge, you need a metadata plan. The successful implementation of any content-related strategy — be it data, digital assets or text — requires implementation of a holistic metadata schema that is supported by technology, people and process.

Building a DAM or CMS without a metadata plan is akin to throwing papers in an unmarked box. The systematic organization that metadata provides increases the return on investment of a content system by unlocking the potential to ingest, discover, share and distribute assets.

What is Metadata?

Metadata is a love note to the future.” — unknown

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The New Role Of The 21st Century CEO: The Chief Enabling Officer
02/17/2015

by Rod Collins

Several years ago, the future CEO of what is today a Fortune 100 company had a problem. The staff at the then young company had been working on the development of a major product line that its leaders hoped would become the major revenue stream for the business. This revenue source was to be a prime attraction that would entice investors in its upcoming IPO. As the future CEO inspected the product prototype one Friday afternoon, he wasn’t happy with what he saw. The prototype was seriously flawed.

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Financial Data Analytics: A Core Element Of Business Strategy
01/29/2015

by Vipul Parekh

In today's complex business environment, financial services firms are collecting data from numerous sources both internally through transactional systems, operations workflows, and application logs. as well as externally through customer interactions and social networking sites. Additionally, in the regulatory arena, new financial oversight rules have expanded the categories of data that financial services firms need to capture, manage and disseminate. Examples include the capital requirements and risk analytics needs for BASEL III, Dodd Frank, and EU Solvency II regulations. Large financial organizations are also facing constant pressure to achieve operational efficiency and reduce operating costs due to thinner margins.

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The Problem With Empowerment
01/22/2015

by Rod Collins

Many, if not most, businesses today share a common and troubling problem: The vast majority of the people who work for their organizations are disengaged. According to a recent Gallup study, worldwide, a meager 13 percent of workers are engaged at work. In other words, only one out of every eight employees are motivated to make positive contributions to their organizations. While 63 percent of workers described themselves as “not engaged” in the workplace, an alarming 24 percent are “actively disengaged” and may actually be thwarting the productivity of their companies.

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Competition And Consumer Choice In Health Insurance Marketplaces: Reading The Tea Leaves For 2015 And Beyond
01/19/2015

by Vince Volpe

As we enter the final stretch in this year’s open enrollment season, it’s clear that 2015 will be a landmark year in the history of healthcare reform.  Competition among insurers in the exchanges is resulting in a highly dynamic marketplace with new options for many consumers.  While some insurers are raising rates, others are reducing rates to gain share, expanding their product offerings, and entering new markets.  Although these are promising developments, the reality is that there is long way to go before we have a true consumer-driven health market.  To be successful in this rapidly evolving landscape, insurers must optimize their strategies to the market today, while building entirely new capabilities necessary to shape the future.

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State Of DAM 2015
01/13/2015

by Bridget Garraty & Reid Rousseau

As the Digital Asset Management (DAM) marketplace changes and grows to meet new expectations, let’s start 2015 the right way by reaffirming what DAM is. DAM consists of the management tasks and technological functionality designed to enhance the inventory, control, and distribution of digital assets for the ingestion, annotation, cataloguing, storage, retrieval, and distribution of digital assets that are used and reused in marketing or business operations. The unique and distinguishing aspect of DAM, versus other approaches, is that it can serve as the single source of truth for digital assets that demand use and reuse via file format conversions and accessible discovery.

The Market for DAM

The market for DAM systems is convoluted by alternative system offerings (workflow, content management, etc.) often broadly labeled as DAM.

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