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Leveraging Social Media to Cultivate Transparency Within An Organization
04/14/2015

by Carol Huggins

According to Starbucks’ Howard Schultz, “The currency of leadership is transparency.” From publishing pay information to inviting all employees to every meeting, many organizations strive to become more and more transparent to both employees and the public. But transparency does not have to be as radical as sharing how salaries are calculated. A more sustainable yet progressive demonstration is the endorsement and inclusion of social media into a company’s human capital management strategy.

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Give 'Em The Business
04/07/2015

by Robert Moss

Increasingly, I shudder every time I hear someone in a technology role talk about “The Business."

You know, like this:

We need The Business to give us the requirements.

Or:

We need to get someone from The Business to weigh in on this.

Or:

If The Business would just tell us what they want and stop changing their minds we could get this project delivered.

Embedded in the very term is a fundamentally outdated way of thinking. It implies that technology is somehow separate from the main line of work that a company does. 

That idea used to make sense. Suppose we work for an office supply company. We have IT systems to help us order products from suppliers, manage inventory, and track sales, but that's not "our business." Our business is selling and delivering office supplies to our customers.

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Perfecting The Member Experience: The Uberization Of Healthcare
03/31/2015

by Elise Smith

In the recent blog titled “Creating Memorable Member Experiences,” we explored the idea that a customer’s experience with a company is oftentimes a make-or-break interaction. This is especially true in a consumerist society. Reviews about customer experience on websites such as Amazon, Yelp, Glassdoor, and Google are increasingly driving decision-making. In fact, 88 percent of consumers say they trust such online reviews as much as personal recommendations, and 81 percent of customers are willing to pay for a superior customer experience. Industry experts have estimated that failure to provide a satisfactory customer experience can amount to as much as a 20 percent annual revenue loss for poor performing businesses.

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Getting Cozy with Your Content
03/24/2015

by Reid Rousseau

Knowing and understanding your content is an ever evolving and essential component of ensuring the longevity and success of corporate information management initiatives—be they archiving, digital asset management (DAM), content management (CMS) or records management (RIM). Whether you are approaching this task from a “first date” or “decades-long marriage” perspective, it is important to realize that no matter how well you may think you know your content, it is worth taking a step back to formally understand what you have, and how it fits into the big picture of your business strategy and goals.

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Down With OTT: One Family’s Experience Cutting The Cable Cord
03/10/2015

by Scott Moran

No Mas

The Super Bowl kicked off at 6:30 PM leaving me only two hours to get to Best Buy, purchase an outdoor antenna, get home, roof-mount the antenna, break out the drill and run cable from the attic down to my living room television.

I should back up.

As a husband and father of two future college tuitions small children, there’s very little I enjoy more than saving money.  Unfortunately for my family, I also enjoy running unnecessarily elaborate household cost / benefit experiments.  Ironically, even though I spent the majority of my career the broadcast / cable industry, I had thus far resisted the temptation to apply these inclinations to our cable service.

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What’s So Special About Specialty?
03/03/2015

by Don Anderson, Pharm.D.

Specialty drug product evolution has become the hottest topic in health care in two decades, easily dominating the conversations of most involved. With the exception of interventional radiology and a few other “boutique” concepts in medicine we have not encountered booming growth in an area of healthcare like we are currently witnessing in the large molecule biopharm space. With that boom comes innovation, pharmacologic treatment options abound, and the financial impact of innovation begins to take hold. While we strive to make treatment breakthroughs via pharmacologic interventions, pharmaceutical companies are capitalizing like never before.

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Managing Content? Start With Metadata
02/24/2015

by John Horodyski

To effectively manage and exploit a company’s knowledge, you need a metadata plan. The successful implementation of any content-related strategy — be it data, digital assets or text — requires implementation of a holistic metadata schema that is supported by technology, people and process.

Building a DAM or CMS without a metadata plan is akin to throwing papers in an unmarked box. The systematic organization that metadata provides increases the return on investment of a content system by unlocking the potential to ingest, discover, share and distribute assets.

What is Metadata?

Metadata is a love note to the future.” — unknown

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The New Role Of The 21st Century CEO: The Chief Enabling Officer
02/17/2015

by Rod Collins

Several years ago, the future CEO of what is today a Fortune 100 company had a problem. The staff at the then young company had been working on the development of a major product line that its leaders hoped would become the major revenue stream for the business. This revenue source was to be a prime attraction that would entice investors in its upcoming IPO. As the future CEO inspected the product prototype one Friday afternoon, he wasn’t happy with what he saw. The prototype was seriously flawed.

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Financial Data Analytics: A Core Element Of Business Strategy
01/29/2015

by Vipul Parekh

In today's complex business environment, financial services firms are collecting data from numerous sources both internally through transactional systems, operations workflows, and application logs. as well as externally through customer interactions and social networking sites. Additionally, in the regulatory arena, new financial oversight rules have expanded the categories of data that financial services firms need to capture, manage and disseminate. Examples include the capital requirements and risk analytics needs for BASEL III, Dodd Frank, and EU Solvency II regulations. Large financial organizations are also facing constant pressure to achieve operational efficiency and reduce operating costs due to thinner margins.

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The Problem With Empowerment
01/22/2015

by Rod Collins

Many, if not most, businesses today share a common and troubling problem: The vast majority of the people who work for their organizations are disengaged. According to a recent Gallup study, worldwide, a meager 13 percent of workers are engaged at work. In other words, only one out of every eight employees are motivated to make positive contributions to their organizations. While 63 percent of workers described themselves as “not engaged” in the workplace, an alarming 24 percent are “actively disengaged” and may actually be thwarting the productivity of their companies.

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Competition And Consumer Choice In Health Insurance Marketplaces: Reading The Tea Leaves For 2015 And Beyond
01/19/2015

by Vince Volpe

As we enter the final stretch in this year’s open enrollment season, it’s clear that 2015 will be a landmark year in the history of healthcare reform.  Competition among insurers in the exchanges is resulting in a highly dynamic marketplace with new options for many consumers.  While some insurers are raising rates, others are reducing rates to gain share, expanding their product offerings, and entering new markets.  Although these are promising developments, the reality is that there is long way to go before we have a true consumer-driven health market.  To be successful in this rapidly evolving landscape, insurers must optimize their strategies to the market today, while building entirely new capabilities necessary to shape the future.

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State Of DAM 2015
01/13/2015

by Bridget Garraty & Reid Rousseau

As the Digital Asset Management (DAM) marketplace changes and grows to meet new expectations, let’s start 2015 the right way by reaffirming what DAM is. DAM consists of the management tasks and technological functionality designed to enhance the inventory, control, and distribution of digital assets for the ingestion, annotation, cataloguing, storage, retrieval, and distribution of digital assets that are used and reused in marketing or business operations. The unique and distinguishing aspect of DAM, versus other approaches, is that it can serve as the single source of truth for digital assets that demand use and reuse via file format conversions and accessible discovery.

The Market for DAM

The market for DAM systems is convoluted by alternative system offerings (workflow, content management, etc.) often broadly labeled as DAM.

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Who Are The Real Key Opinion Leaders For Pharmaceutical Companies?
12/17/2014

by Samir Mistry, Pharm.D.

After working in the managed care pharmacy space for many years, I have both worked with and for many of the largest pharmaceutical manufacturers. There has always been a significant emphasis placed on having the support and endorsement of Key Opinion Leaders or KOLs. Generally, KOLs were practicing physicians who were either considered experts in their field of medical specialty where the company’s drug was indicated for use, or were regionally and or nationally influential on practice guidelines or the field of practice.

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How Useless Are Book Publishers In The Digital Age?
12/16/2014

by Robert Moss

I'm a big fan of Matthew Yglesias at Vox, and he definitely caught my eye recently when he boldly declared that "Amazon is doing the world a favor by crushing book publishers." The essence of his argument is that, in the old days of print books, publishers played a valuable economic role because they converted typewritten manuscripts into printed books and got them into the hands of distributors and retailers. The digital world is different because "transforming a writer's words into a readable e-book product can be done with a combination of software and a minimal amount of training."

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Breaking Down Big Data: The Value In Metadata
12/09/2014

by John Horodyski

I never met a data that I didn’t like.” — Internet Meme

As a Partner at Optimity Advisors, my role is to work with clients to make data likeable: identifiable, discoverable, usable and ultimately, valuable. Companies are struggling to manage big data in a landscape of rapidly increasing production and diverse formats. The ability to collect and analyze internal and external data can dictate how well an organization will generate knowledge, and ultimately value. How can you start planning for this value? Gary Drenik argues in his recent Forbes article,

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