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In a few short months, activities related to the establishment of the new healthcare exchanges will shift into high gear. In July, the administration will begin educating the uninsured on how they can select a carrier and enroll in this new health benefits program. Beginning in October, open enrollment will begin and set in motion the single largest entry of new enrollees into the health insurance market. The historic program goes live in January 2014 as tens of millions of people join the ranks of the insured.
As carriers engage in their final operational preparations for the launch of the new state exchanges and get ready to welcome their newest members, they may also want to focus on five key strategic areas to assure a successful transition into the new world of healthcare.
by Rod Collins
When Howard Schultz bought Starbucks in 1987, it was just another coffee shop in Seattle with 17 stores and 100 employees. By understanding its market and investing in a value proposition to deliver excellent service to a large untapped segment of coffee drinkers, Starbucks has created a whole new industry with over 10,000 stores of its own along with several look-alike competitors. Starbucks discovered that sometimes a cup of coffee is more than a cup of coffee - at least for a sizable customer segment of 25 million middle class workers.
In a fast paced world of ever increasing change, this sizable group of customers needs more than just a cup of coffee. They also want a place between home and work where they can slow down, relax, take a breath, check e-mails, or just chat with someone who knows their names.