Securing future profitability and sustainability in today’s fast-paced and technologically advanced world has become an increasingly complicated venture. Looking solely at lagging indicators is an insufficient way of predicting and maintaining future success. Instead, companies should look towards customer satisfaction, a leading indicator that provides foresight and enables the proactive fostering of success. This paper builds a case around the significance customer satisfaction has on company profits.
In this OrangePaper, you’ll learn about the effects of customer satisfaction on profits
- Company productivity metrics
- Customer satisfaction’s impact on profits
- Techniques for building customer satisfaction