Deciding to implement a Digital Asset Management (DAM) system is a step in the right direction to gaining operational and intellectual control of your digital assets. Plus, a successful DAM strategy makes it easy to optimize your marketing assets. But how do you “Do DAM Right”? Any successful DAM implementation requires more than just new technology, it requires a foundation for digital strategy.
This webinar provides 10 quick tips including:
- Managing digital assets achieves operational control of your organization’s information and intellectual property to improve marketing efficiency and success
- DAM can serve as the single source of truth for your organization's assets
- Why the foundational elements to DAM strategy are metadata, taxonomy, workflow, governance, security and more
- To build a business case and secure executive buy-in for DAM
