Develop a Successful Content Strategy Using the Metadata Maturity Model

WASHINGTON, DC (March 23, 2015) – Metadata creation is a strategic imperative for any organization looking to manage and exploit its knowledge more effectively. A new OrangePaper by Optimity Advisors, The Metadata Maturity Model, explains how a framework helps companies expand their strategic offerings and effectively leverage resources as a key benefit to any information management strategy. Download the complimentary OrangePaper or learn more from author John Horodyski during two master classes in Metadata and Taxonomy on May 6 at the Henry Stewart DAM NY 2015 conference. Register online for the master classes and the full conference.

“The effective implementation of any content-related strategy – inclusive of data, digital assets or text – should address overall management by implementing metadata with technology, people and processes in mind. Applying The Metadata Maturity Model to content management initiatives will provide an agnostic framework for achieving business solutions, introducing a lens through which to understand current use and priorities for discovery, accessibility and preservation of content for the future.”

The OrangePaper provides insight into:

  • Five graded levels of metadata maturity
  • Nine metadata aspects to consider when determining levels of maturity
  • Systematic approaches to assessing metadata maturity levels and developing a metadata Return on Investment (ROI) analysis

Author John Horodyski, Partner of Information Management with Optimity Advisors, has more than 15 years of management strategy experience in Digital Asset Management (DAM), metadata and taxonomy design, digital and social media marketing, and brand strategy. Horodyski has provided strategic direction and consulting on DAM implementations including metadata and taxonomy design for a variety of Fortune 500 clients from consumer packaging goods, to the pharmaceutical industry, and media and entertainment.

Interested in a personalized, one-day company workshop on the Metadata Maturity Model or DAM strategy with John Horodyski? Contact Optimity Advisors for more information at

About Optimity Advisors

Optimity Advisors is a specialized management consulting and advisory firm that combines deep industry expertise and integrated solutions to help companies enhance stakeholder value, improve operations, and address performance and risk related challenges. Optimity Advisors is comprised of professional advisors with deep domain expertise related to strategy, operational transformation, business intelligence, technology and regulatory compliance. Visit us at 

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