Optimity Advisors Acquires UK-based Matrix Knowledge

LONDON, UK, LOS ANGELES, CA, NEW YORK, NY and WASHINGTON, DC. (September 15, 2014) – Optimity Advisors announced it has agreed to acquire the London, UK-based Matrix Knowledge. Matix Knowledge is an advisory and data management firm primarily focused in UK and Mainland Europe. They provide advisory services in the health and social care, justice, education and life sciences within these regions. This acquisition includes an interest in College Measures. College Measures is a US-based authority on ROI projections for higher education in the US.

Expanding its European operations has long been a part of the Optimity Advisors’ strategy as its operations have grown throughout the US market. Matrix Knowledge currently specialize in the health and social care, justice, education and life science sectors working for clients such as the Ministry of Justice (MoJ) and the National Institute for Health and Care Excellence (NICE). Matrix is also the cofounder and joint owner of the leading authority on Higher Education financial performance in the US, College Measures LLC.

Rick McNabb, CEO and Managing Partner of Optimity Advisors, said: "This is a great opportunity to transform our business with additional capabilities and a presence in Europe. The combination of Optimity Advisors and Matrix Knowledge brings together two highly complementary companies. With Matrix Knowledge providing deep sector experience, academic rigor and data management skills combined with Optimity Advisors’ powerful strategic and operational capabilities clients no longer have to knit together a solution. The combined offering will better provide a comprehensive set of solutions to our regional and global clients."

Jacque Mallender, Founder of Matrix Knowledge, said: “We recognized that to unlock the growth potential we aspired to, we needed a specialist in our space with size and scale for support. Optimity Advisors reflect the inherent value of our business and together we will be stronger.”

The newly created business will trade as Optimity Matrix across Europe to run the public policy arm of Optimity Advisors’ global operations.

About Optimity Advisors

Optimity Advisors is a specialized management consulting and advisory firm that combines deep industry expertise and integrated solutions to help companies enhance stakeholder value, improve operations, and address performance and risk related challenges. Optimity Advisors is comprised of professional advisors with deep domain expertise related to strategy, operational transformation, business intelligence, IT effectiveness and regulatory compliance.

About Matrix Knowledge

Optimity Matrix offers economic research, advice and data management services to public and private sector clients across Europe. The London-based team includes economists, researchers, data management specialists and software developers who work with clients to find solutions to problems where too much or too little information is creating complex challenges. Our business helps senior executives, practitioners and analysts to design and implement information platforms and cutting edge web-based tools to deliver improvements in organisational data and evidence to reduce organisational risk and support decision-making. www.optimitymatrix.com

For more information on Optimity Advisors and its services please visit www.optimityadvisors.com or call 202.540.9222.

Contact Information
Stephanie Schreurs
Optimity Advisors
(612) 297-3308
Email address: Stephanie.Schreurs@OptimityAdvisors.com

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