NEW YORK, NY (April 29, 2014) – Optimity Advisors today announced the first in a series of thought leadership Orange Papers now available on the Optimity website. Orange represents change. At Optimity, we understand change and apply innovative solutions to help our clients successfully manage change. Our white papers are referred to as Orange Papers as a reminder that at Optimity we focus on helping our clients successfully navigate change. The first series of Orange Papers includes the following topics:
Digital Asset Management: A Foundation for Digital Strategy - The decision to implement a DAM system is the right step in the right direction to gaining operational and intellectual control of your digital assets. Using DAM effectively can deliver knowledge and measurable cost savings, time to market gains, and greater brand voice consistency – valuable and meaningful effects from your digital strategy foundation.
Video Rights Maturity Model – In the changing video distribution landscape, rights management has become ever more shifting and difficult for companies to holistically manage and exploit. Optimity Advisors proposes a Video Rights Maturity Model that can help companies evaluate their use of video rights and identify where gaps in the level of rights maturity may exist for them.
Metadata Matters – Metadata matters and it is neither a trend, nor a buzzword. Metadata is a strategic imperative for any organization looking to manage and exploit its knowledge more effectively. Metadata is the most real application of asset and data management that enables creation, discovery, and ultimately to distribution and consumption.
Enterprise Search and Taxonomy – Filling the gaps of an out-of-the-box enterprise search solution - It is becoming clearer every day that harnessing the power of an organization’s immense store of knowledge is nearly impossible without implementing an enterprise search project.
These Orange Papers can be found on the Optimity Advisors website at www.optimityadvisors.com. Developed by thought leaders in their respective digital markets each Orange Paper covers critical topics to assist businesses with understanding the rapidly changing digital landscape as well as how to apply innovative solutions to the business and technology challenges being faced. Optimity Advisors will continue to publish an on-going series of Orange Papers over the coming months to help provide insight on trends and to help businesses stay informed.
About Optimity Advisors
Optimity Advisors is a specialized management consulting and advisory firm that combines deep industry expertise and integrated solutions to help companies enhance stakeholder value, improve operations, and address performance and risk related challenges. Optimity Advisors is comprised of professional advisors with deep domain expertise related to strategy, operational transformation, business intelligence, IT effectiveness and regulatory compliance. For more information on Optimity Advisors and its services please visit www.optimityadvisors.com or call 202.540.9222