Optimity Advisors announces first in a series of Professional Workshops

NEW YORK, NY (March 7, 2014) – Optimity Advisors today announced the first in a series of professional workshops being held on Monday, March 31, 2014. Metadata Monday will be held from 6:00p – 9:00pm EST in the Optimity Advisors New York offices. John Horodyski, Partner form Optimity Advisors and DAM industry and Metadata thought leader, will lead the workshop.

The Metadata Monday workshop teaches the fundamentals of metadata. During this session topics will include metadata concepts, standards and best practices, and the steps involved in designing a Metadata Model for your digital content.

Metadata Monday Details:

The content is tailored in particular to DAM and CMS systems for users and administrators who want to be empowered with the knowledge of how metadata can be the "lifeblood" of DAM/CMS and facilitate digital asset discovery, use, and reuse in DAM/CMS. This workshop will help you better communicate your requirements and needs, whether you already have a DAM or CMS system or are looking to select one.

Workshop Outline:

  • Metadata Exercise
  • Metadata Concepts and Terminology
  • Metadata Benefits
  • Metadata & Search
  • Metadata Model Design Process – Step By Step
  • Governance and Stewardship
  • Metadata Best Practices


Monday, March 31

6:00 pm to 9:00 pm EST

Optimity Advisors 183 Madison Avenue, Suite 1205 New York, NY 10016


John Horodyski, Partner for Optimity Advisors and industry thought leader, has over 13 years of management strategy experience in Digital Asset Management (DAM), metadata and taxonomy design, digital and social media marketing and brand strategy. John has provided strategic direction and consulting on DAM implementations including metadata and taxonomy design for a variety for Fortune 500 clients from consumer packaging goods, to the pharmaceutical industry and media & entertainment.

You may register on line at http://www.eventbrite.com/o/optimity-advisors- 6145558873?ref=eorgbtn

About Optimity Advisors

Optimity Advisors is a specialized management consulting and advisory firm that combines deep industry expertise and integrated solutions to help companies enhance stakeholder value, improve operations, and address performance and risk related challenges. Optimity Advisors is comprised of professional advisors with deep domain expertise related to strategy, operational transformation, business intelligence, IT effectiveness and regulatory compliance. For more information on Optimity Advisors and its services please visit www.optimityadvisors.com or call 202.540.9222

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