Join Optimity Advisors at Henry Stewart DAM New York, May 2–4, 2018!

By John Horodyski and Mindy Carner

We’ll be talking metadata, design thinking and, of course, DAM!

Celebrating nine years as a Henry Stewart presenter, John Horodyski, Partner at Optimity Advisors, will be there again this year, talking all the good DAM things, like metadata, taxonomy and governance. But this year, we’re excited to take a new angle in the approach to DAM — a creative, human-centered, design-thinking approach. Below, you’ll find the sessions we’ll be leading and what you’ll learn when you attend.

Our Sessions

Fundamentals of Metadata for DAM Professionals Tutorial | Wednesday, May 2, 9:30 a.m.

This tutorial teaches the fundamentals of metadata, including metadata standards, best practices, asset evaluation, controlled vocabularies, interoperability and the design of a metadata model/schema. The content is tailored particularly for users and administrators who want to understand how metadata can be the "lifeblood" of DAM, and how it facilitates digital asset discovery, use and reuse. Whether you already have a DAM system or are looking to select one, this tutorial will help you better communicate your requirements and needs. If you’re a manager of a DAM system, consider this tutorial essential.

Led by John Horodyski

Taxonomy and Advanced Metadata for DAM Tutorial | Wednesday, May 2, 2:00 p.m.

This tutorial covers the fundamentals, strategies, standards, design methodology and best practices of developing taxonomies for your DAM and organization. It is based on best practices for establishing information structure and managing and governing your digital assets. Led by a master practitioner, the session will address how to manage and improve metadata schemas, establish content policies and digital asset governance using taxonomies and metadata, and calculate a return on investment (ROI) for particular classes of users, digital assets, and media channels. All managers of DAM systems should consider this session essential to a career in DAM.

Led by John Horodyski

Metadata Matters Panel | Thursday, May 3, 11:20 a.m.
Topics will include:

  • Metadata model — does size matter? 
  • Metadata maturity in the DAM
  • Governance? Yes, no, or…  
  • Is there a number of metadata fields we can realistically ask people to enter manually?
  • Metadata, DAM and artificial intelligence (AI)
  • Metadata and synonym control with technology — tips and best practices 
  • Metadata and migration examples and advice 

Moderated by John Horodyski. Panelists include:
Monica Fulvio, Director of Taxonomy and Metadata at National Geographic
Molly Madson, Marketing Manager in Creative Services Operations at Best Buy
Jennifer Terbosic, Media Asset Manager for the Philadelphia Eagles

Metadata Matters Interactive | Wednesday, May 2, 4:20 p.m.

This interactive session covers the fundamentals of metadata and taxonomy in a fun, interactive learning environment.

The content will empower anyone working in DAM to use metadata and taxonomy as the "lifeblood" of DAM, facilitating digital asset discovery, use and reuse. It will enable you to better communicate your requirements and needs, whether you already have a DAM system or are looking to select one. 

Design DAM JAM! | Thursday, May 3, 4:20 p.m.

Spending an hour with us at Henry Stewart will change the way you approach digital asset management.

A Design DAM JAM is an idea factory. It’s a fun, fast, creative brainstorming session intended to create a range of ideas and potential solutions to solve a specific challenge — in this instance, the UX (user experience) and UI (user interface) of a DAM. It’s about collaboration, experimentation, and innovation! It's also about putting the customer/user front and center by starting with an understanding of their needs and desires. 

In the Meantime

Governance 101 Panel Webinar | Tuesday, April 10, 2 p.m. EDT

We’re talking governance! Join us for a deeper discussion about governance, featuring moderator John Horodyski, and panelists Mindy Carner, Amy Languell and Jesse Celso.
Register here

State of the DAM Webinar | Tuesday, April 24, 2 p.m. EDT

And for all those who are brand new to DAM, we are delighted to give you the pre-Henry Stewart rundown. DAM 101 with John Horodyski will cover all the basics so you can get into those sessions with a firm handle on the overarching concepts and foundational principles.

Register here

John Horodyski

John Horodyski is an Executive with Optimity Advisors with executive management strategy experience in Information Management including Digital Asset Management (DAM), Content Strategy, Metadata and Taxonomy design, Content Management, Governance, and Rights Management.  John is a world-leading expert and has provided strategic direction and consulting for a variety of Fortune 100 and 500 clients from Consumer Packaging Goods, to Media & Entertainment, the Pharmaceutical industry, and Insurance. John is also an Adjunct Faculty at San Jose State University where he teaches a graduate course in Digital Asset Management. In addition to regular training & public speaking on digital media and metadata, John is a Board Member / Metadata Editor of the Journal of Digital Media Management and is a monthly DAM contributor to CMS Wire. John published the book titled, “Inform, Transform, Outperform: Digital Content Strategies to Optimize Your Business for Growth.” 

John is also a member of our Speakers Bureau.

MIndy Carner

Mindy is one of Optimity's premier information science subject matter experts. She has a Master's Degree in Library and Information Science, and nearly ten years of experience creating, deploying, managing and governing metadata and taxonomy strategies for national and international organizations. Mindy supports clients on a variety of information system deployments by leading information discovery, content assessments, metadata and taxonomy strategy, vendor selection, implementation management, deployment and change management strategy and governance planning.