Building a foundation to achieve a holistic digital strategy

Nearly every facet of modern work is influenced by digital systems, so it is more important than ever to fortify a company’s digital foundation. But what exactly is this transformation, what does it impact upon, and, as importantly, how is it done?

Inform, Transform & Outperform: Digital Content Strategies to Optimize Your Business for Growth provides compelling, collective insight into building a tactical foundation to achieve a holistic digital strategy.

Learn to:

  • Develop strong metadata and taxonomy for robust search capabilities and organize data as a foundation for transitioning business
  • Optimize digital content workflows in the new collaborative network
  • Create the business case for change and changing the way that people interact with the new digital infrastructure to deliver real business benefits on an ongoing basis

Authored by John Horodyski and his team of experts, the book provides actionable steps to lead a company through this needed transformation.


About John

John Horodyski is a partner with Optimity Advisors with executive management strategy experience in information management including digital asset management (DAM), metadata and taxonomy design, information governance, content management, and social media marketing strategy. John has provided strategic direction and consulting for a variety of Fortune 500 clients from the broadcast, media and entertainment, consumer packaging goods, and pharmaceutical industries. John is also an adjunct faculty at San Jose State University where he teaches a graduate course in digital asset management. In addition to regular training and public speaking on digital media and metadata, John is a board member and metadata editor of the Journal Of Digital Media Management and is a regular contributor to CMS Wire.

View John's Bio


What People Are Saying

This “must-read” emboldens management to embrace the revolution and confidently embark on a course of innovative transformation.”

- Dr. Kenneth J. Rotondo, President Mind Genomics Advisors


John Horodyski and his colleagues are thinking several steps ahead of the rest of us; ignore this essential guidebook to the future at your peril.”

- James Ware, PhD, meeting design strategist; author, Making Meetings Matter


“In this time of rapid digital evolution, it’s a comfort to have sure-footed professionals like John sharing hard-won lessons from the field and curating seasoned perspectives.”

- Brice Dunwoodie, founder, and the DX Summit.