Blog

Why Every Company is a Software Company

02/21/2019

By Rod Collins

In February 2001, seventeen software developers gathered in Snowbird, Utah to handle a conundrum that was increasingly thwarting their work. Despite following the proven protocols for building quality software applications, many of their efforts were missing the mark. These protocols were based on the assembly line model that had been the gold standard for building things for well over a century. The assembly line is a fixed plan system that assumes that everything we need to know about how to build something can be known before beginning work. With this certainty, detailed architectural blueprints can be drawn up at the beginning of a project to guide the work of the various functional contributors as the work moves through a fixed sequence of predetermined activities. This architecture was the universal guide for how everything was built—whether cars, buildings, or software—throughout the twentieth century.

Read More

Functionality You’ve Come To Expect with Digital Asset Management (DAM) Software

02/20/2019

Digital Asset Management vendors continue to innovate as more creative and marketing teams recognize DAM to be the cornerstone of their Martech ecosystem. 2019 looks like it will continue to be an exciting expansion period for this foundational technology.

Read More

The Digital Transformation of the Firm

01/22/2019

By Rod Collins

Today’s business leaders face a daunting and unprecedented challenge: The world is changing much faster than their organizations. Every business in every industry, with no exceptions, has been overwhelmed by a relentless accelerating pace of change. What makes this challenge so difficult is that there are no signs that things are going to slow down anytime soon. In fact, with recent budding developments in the Internet of Things, artificial intelligence, robotics, 3-D printing, and blockchain technology, all indications are that the pace of change is only going to get faster. Whether we like it or not, for the foreseeable future, we are living in a permanently fast forward world.

Read More

Social Media’s Missed Opportunity, Part 2: Restoring the Promise

11/28/2018

By Rod Collins

Social platforms are powerful forces because they tend to be monopolies. As pointed out in Part I of this two part article, until the digital revolution, the only practical social platform was the government, which by its very nature has to be a monopoly. None of us would want competing governments that could promulgate conflicting laws, issue competing currencies, and hold different interpretations of our civil rights. If we were subject to two competing governments and two conflicting sets of rules, social trust would break down and the social exchange necessary for daily living would become near impossible. Some monopolistic platforms are necessary.

Read More

Don’t Let Bad Data Turn into Big Losses

11/13/2018

By Anshumaan Atriwal, Amy Languell and Julia Martin

Proper information management prevents simple mistakes and offers opportunities for firms to capitalize on, such as insights on consumer preferences, industry trends, and potential business process improvements. These opportunities have expanded as data has become “smarter” through advanced analytics’ platforms/methodologies allowing new uses for stored data. Partnering with a firm with a dedicated data practice, like Optimity Advisors, enables organizations to increase their productivity and their impact on customer-focused, revenue-generating initiatives quickly and sustainably.

Read More

Asset 7
  • Washington, D.C.
  • Berlin
  • Los Angeles
  • Minneapolis
  • New England
  • New York