Strategy Roadmapping

Be the disruptor

You learned how to write a meticulously planned five-year strategy in business school. But there’s no such thing today. Disruption is everywhere, wreaking havoc on rigidly drawn long-term strategies. Today, a strategic roadmap needs to be flexible enough to allow you to react to market disruptions — while you plan to disrupt the market yourself.

Optimity can help you transform your organization’s internal processes, systems and thinking so you can keep up with today’s disruptive conditions. Working together, we’ll help you find opportunities for innovation, applying Agile methodology to design, fail quickly, adapt, improve and bring viable ideas to market.


Market Research and Strategic Analysis

Build foundation for informed product development decisions that support strategic objectives ranging from customer service to growth


Market Entry Strategy

Develop business case and financial models and assist with operational readiness

Product Operationalization

Align people, process and technology to successfully implement a new product

Profitable Growth & Product Life Cycle

Develop defined and repeatable operational processes that support continued market expansion

Asset 7
  • Washington, D.C.
  • Berlin
  • Los Angeles
  • Minneapolis
  • New England
  • New York