DAM is at the core of the MarTech (marketing technology) stack. Digital content should be viewed as a constant connection between people, process and technology. DAM is the right thing to do for your content and your brand. When everything is connected, everything changes.
Building an optimized Creative Operations MarTech stack is your opportunity to amplify your team’s efficiency in distributing your assets out to your consumers. Selecting the proper tools to give your stack a competitive advantage is key to an efficient marketing department. With so many tools available, it is easy to get washed away in the MarTech ocean. Optimity believes there are five building blocks every Creative Operations MarTech stack needs.