Doris Mao Lin

Managing Director
(310) 314.6267 US
Doris Mao Lin


Striking the perfect balance between technology, user-driven design and artistic intuition, Doris leads her design team through any or all parts of the clients’ product life cycle to meet their business goals.

Co-founded Square One Solutions in 2006, a digital agency that specialized in creative design and IT solutions. Square One joined Optimity in 2015.

  • While at Square One, Doris worked with organizations like NBC Universal, Amgen, Union Bank and Blue Cross, as well as entrepreneurial ventures, to help them realize their business goals through design and technology.

Designed and directed the user experience and interfaces of a large scale event management platform that utilizes a composite web-based application to leverage existing functionality of several underlying HR, finance and scheduling systems to create a fully seamless, efficient user experience.

  • Participated in business analysis meetings with business users and stakeholders
  • Designed user flows, interactions and visual graphics for each interface
  • Collaborated with technical team to determine feasibility and provide project management oversight

Designed the user experience and oversaw the incubation and launch of Verametric, an SAAS online requirements management tool that integrates with iRise.

Re-envisioned the user experience and look and feel for BCBC Tennessee’s online health coaching and wellness portal, with the goal to increase engagement and accommodate future enhancements. Worked closely with their internal marketing team which was undergoing a rebrand during the same time, in order to ensure the new portal accurately reflect the new branding and style guide.

Engaged with Health2You, a health and wellness subsidiary of HCA, to redesign an outdated health and wellness portal. Re-configured the pre-requisite onboarding flow to ease the process, and completely re-conceptualized the member experience of their health action plans to increase engagement.

Acted as a user experience strategist at Agile Health, a mobile healthcare engagement solutions provider, to designed user experience of their text messaging based health coaching and support program. This included the consumer mobile experience, a web-based member portal and an employer administration portal.

Developed the brand strategy for a new-to-market cord blood storage company. Design and oversaw the production of everything from the logo design, identity system, marketing collateral, marketing website and administrative portal.

Engaged in partnership project with Oracle to re-envision a dashboarding system for the Los Angeles Department of Transportation. This concept dashboard utilizes the web, mobile and social media to bring together the public and government agencies to improve efficiency of traffic and emergency management.

Asset 7
  • Washington, D.C.
  • Berlin
  • Los Angeles
  • Minneapolis
  • New England
  • New York