Experience
Designed a future-state Digital Asset Program Strategy and Implementation Roadmap for a national Consumer Packaged Goods (CPG) company.
Performed gap analysis on current state Marketing Resource Management (MRM) and DAM Program elements, identifying improvement opportunities for the enterprise’s:
- Asset Collection Management
- Metadata Strategy
- Workflow Processes
- Technology Solutions
Provided recommendations and future state development and implementation roadmap for:
- Holistic Program Governance
- Change Management
- Future State Metadata Model and Taxonomy
- Technology Recommendations
- DAM Program Economic Modeling Benchmarking Anticipated Program ROI
- Business Case Development for DAM Program Investment
Executed rapid DAM Program assessment, recommendations, and validation for a business-critical technology and operational strategy ensuring production continuity and revenue at a global Consumer Retail company.
- Lead client through a rapid-paced workshop benchmarking operational practices and requirements to be facilitated by technology solution with a fast approaching, hard go-live date
- Drove expedited vendor review and validation process of technology solutions capable of facilitating identified requirements
- Collaborated with client to build business case and secure executive sign-off for identified solution
- Oversaw development of metadata model for deployment in future state solution
Lead dual vendor selection process for unique MRM and DAM systems for a global Consumer Electronics company.
- Gathered and refined business requirements for unique MRM and DAM systems, evolving internally-identified needs to reflect with MRM and DAM best practices
- Identified MRM and DAM system long-list recommendations reflective of client requirements
- Facilitating simultaneous vendor RFP processes for MRM and DAM systems including:
- RFP authoring reflective of client business requirements
- RFP result analysis and benchmarking
- RFP result reporting to identify MRM and DAM vendor short list
- Facilitated short list vendor system demos
Guided client through final analysis and decision making for MRM and DAM system selection