John Horodyski

Managing Director
(917) 656.2956 US
John Horodyski


Used expertise to aid companies in a wide range of industries

  • Provided strategic consulting on DAM implementations
  • Directed DAM, metadata and website taxonomy consulting projects, including requirements gathering, vendor analysis, design, information architecture, metadata schema creation, standards and governance creation
  • Reviewed existing metadata schema, taxonomy and controlled vocabulary for a broadcast- based client and created new schemas with an interest in non-linear digital distribution, and Social TV
  • Created new metadata schema and taxonomy for global-based organization for market sensitive, multi-lingual/cultural marketing-based assets
  • Performed a content analysis and reviewed existing metadata schema and taxonomy for a large DAM, to create new versions for a DAM upgrade as well as integration with a CMS
  • Responsible for specific areas of research, analysis and digital product development for evolving and future digital product /services including CMS, Data Management, Digital Publishing, Social Media and Social TV
  • Developed and delivered medium- and long-term strategic recommendations that guided the direction of specific digital products and services areas for a major broadcaster
  • Managed key accounts and formed strategic relationships with client-side stakeholders, making efforts to increase account value, and acting as point person between clients, vendors, and external and internal teams
  • Developed project budgets, prepared discovery phase documentation and led project managers and creative team to develop technical and creative solutions for interactive, social and web 2.0 development
  • Delivered project management and feature quality for content integration engagement
  • Cultivated branding and digital asset management solutions between production and marketing departments, including workflows and account management
  • Directed business operations and business development/marketing
  • Developed marketing strategies and proposed long range business plans for iPad apps and games
  • Responsible for leading and managing the implementation of a digital asset management software system for digital photographs and 2D/3D art assets
  • Identified, negotiated and managed strategic relationships with global content and technological partners
  • Created and delivered user training to internal and external groups with worldwide studios.
  • Managed strategic relationships with business partners and developed an understanding of their products and long-term business strategies and worked with vendors to understand system architecture.

Continues as noted faculty member and instructor

  • Developed curriculum for and teaches online course in digital asset management at the Graduate School of Library and Information Science at San JosĂ© State University in California
  • Teaches metadata and advanced metadata tutorials at Henry Stewart conferences in New York City, Los Angeles, Chicago and London annually

Serves as board member and contributor

  • Member of the board and metadata editor for Journal of Digital Media Management; managing editor for Journal of Digital Asset Management; founding member of the Digital Asset Management Foundation
Asset 7
  • Washington, D.C.
  • Berlin
  • Los Angeles
  • Minneapolis
  • New England
  • New York