Optimity Adds to New York Office Leadership

Mischka to Lead North America Media and Entertainment Portfolio; Rahaim named NY-area Lead in addition to North America Financial Services and Insurance Industry Lead


Washington, DC (May 15, 2018) – Optimity Advisors, a global management consulting firm, announced today that Jeffrey Mischka has joined Optimity as Partner and North American industry lead for Media & Entertainment. Based in the firm’s New York office, Mischka brings over thirty years of consulting experience, helping clients solve their most important business and technology challenges. The firm has also named Joe Rahaim as the New York Area Lead, an added responsibility to Rahaim’s North America Financial Services and Insurance industry leadership.


“We are excited to add Jeff’s talents in growing our media and entertainment foot print and we wish to recognize Joe’s growing leadership in the New York office,” said Rick McNabb, Chairman and CEO of Optimity Advisors. “Jeff has worked to deliver great value to major film and television studios in Los Angeles, as well as network television clients in New York. Joe’s leadership in New York also raises our presence in the market as a premier digital transformation consultancy and he’ll continue to lead and grow the North American Financial Services and Insurance industries.”


At Optimity, Mischka will focus his efforts on serving the firm’s Media and Entertainment client portfolio. Mischka’s industry reputation rests on his ability to decompose complex business problems and lead transformational programs that integrate business process, technology and human capital factors to enable lasting success in this new digital economy.


“I am excited to join Optimity where, as an entrepreneur by nature, I will build a practice where our clients can discover and implement their future,” said Mischka. “I’m looking forward to creating a legacy for this company in media and entertainment.”


Mischka recently retired from Deloitte as a Principal in their Media and Entertainment and Technology Strategy practices.  For the previous 15 years, Mischka served as the Lead Consulting Principal for several leading Media and Entertainment clients, helping them develop solutions related to digital transformation and increasing business velocity.


“Jeff brings a deep pedigree in the business of consulting, and a strong discipline for running a consultancy in the digital world,” said McNabb. “His passion for delivering value through practical solutions complements Optimity’s business philosophy.”


A member of Optimity since 2017, Rahaim has 24 years of Financial Services Management and IT Consulting sales and delivery experience.  He has worked with Ernst & Young and Capgemini Financial Services.  He has worked with banks, wealth management, asset managers and insurance companies in helping transform front, middle and back offices in areas of strategy and transformation in the areas of digital, RPA, Open APIs, financial due diligence, package implementation, offshoring, target operating model implementation and shared services.   


“I am excited to further build upon the Optimity financial services and insurance capabilities through my transformation and digital experiences,” said Rahaim.  “I look forward to leading our growth in New York and other important regions.” 


“Joe has more than earned the trust of his clients, and is widely respected by his peers,” said McNabb. “As our New York area Lead, he will grow that trust and respect, and put his impressive set of skills to work for more companies that can benefit from his advice and guidance.”


About Optimity Advisors
Optimity Advisors is a global management consulting firm that helps companies design and implement new strategies, products, services, processes, business models and applications that transform business. With nine worldwide offices, the Optimity Advisors team works to design the future state in a hyper-connected world. Our consultants work to implement human-based, technology solutions to help companies operate efficiently, grow sustainably and create amazing customer experiences. Find out more at www.optimityadvisors.com.


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