Information Management

Because information should give you an edge

Companies that manage information well have a competitive advantage. As you organize and architect your data and digital content, Information Management best practices will provide a critical foundation for data-driven and data-informed operations.

Increasingly, enterprises across all industries have begun to rely on digital media to drive market penetration and profitable growth for an omni-channel consumer marketing experience. Optimity’s Information Management (IM) services use proven and effective principles affecting how information is identified, described, organized, secured and leveraged to create intelligent operations that maximize profit and sustainability.

We help our clients reach and exceed business goals through innovative design and proactive management that optimizes data practices and technologies. Our IM experts have worked with clients across a swath of industries, including media and entertainment, consumer packaged goods (CPG), food and beverage, fashion, retail, pharmaceutical, healthcare, insurance, government, and financial services to achieve successful transformation of information practices.

Whether the challenge is identification, organization, access, security, data distribution or integration, information or knowledge, we deliver strategy, analysis, project management, IT support and change management across our service offerings.


Digital Asset Management

Enterprise program strategy from business case development, to system selection to implementation and change management.

Metadata & Taxonomy

Give content value by establishing the structure to identify, manage, find and access information efficiently.


Establish the vision, structure and standardized processes to effectively control change and growth.

Content Assessment

Understand where your content is, how it is managed and whether the data and content environments meet regulations support your objectives.

Content Strategy

Increase operational velocity and deliver content scaled across an omni-channel marketing experience.

Rights Management & Security

Build data security structures that establish the protection for collaborative connections.

Data Privacy

Establish rules for handling sensitive information and protect the privacy of data in your trust.

ROI Economic Model

Drive intelligent operations with economic, market and predictive analytics with machine learning and artificial intelligence (AI).

Records Retention

Create business rules around retention of records and data that impact regulatory compliance, litigation risk and e-discovery burdens.

Asset 7
  • Washington, D.C.
  • Berlin
  • Los Angeles
  • Minneapolis
  • New England
  • New York