The demand for digital assets used for the design, production and distribution of content is high and critical in business operations. The ability to provide assets of high value and quality is no longer a wish; it is an expectation. Consequently, many industries and companies need to be strategic about how they store their assets. Employing a DAM effectively sets the foundation for a company’s digital strategy.
Implementing a DAM system enables organizations to gain operational and intellectual control of digital assets. With an effective DAM, organizations can deliver knowledge and measurable cost savings, time to market gains and greater brand voice consistency. A successful DAM consists of the management tasks and technological functionality designed to enhance the inventory, control and distribution of digital assets for use and reuse in marketing or business operations.
In this OrangePaper, you’ll learn about the different factors in building a Digital Asset Management strategy:
- Metadata & Taxonomy
- Workflow
- Digital Rights Management
- Digital Preservation
- Governance
