DATA & ANALYTICS
Data-Driven Decision-Making as a Competitive Advantage
We help our clients use their data to predict the future and build smarter.
A sophisticated data and analytics strategy transforms your business from simply surfacing today’s problems to diagnosing their root causes, predicting their future path, and making smarter prescriptive decisions to guide your organization.
From data management to data science, we help our clients solve challenges to understand and visualize consumer trends and more accurately target customers, plus reduce the operational barriers that get in the way of both.
APPROACH
How We Do It
Optimity offers a holistic approach to help our clients identify data gaps that hinder them from achieving their business strategy.
We make data usable to our clients and support them in discovering, capturing, harmonizing, curating and directing their data. Our approach allows clients to transition from using emotions or anecdotes to make decisions into a culture where action is driven by data.
SERVICES
Our Expertise
Data Management Strategy
We help our clients establish the tools, processes and organization to normalize, categorize, protect and manage data across their enterprise. Data governance, data quality and data platform architecture management are key for businesses to efficiently and effectively own and leverage their data – on premise or in the cloud.
Data Operations
Good data operations and data support practices to monitor data and specify requirements helps clients improve data flow throughout their systems and avoid costly irregularities.
Data Analytics & Visualization
We turn oceans of overwhelming transactional data and unfathomable market behavior numbers into insightful trends and enlightening narratives, to help discover, interpret and communicate the meaningful patterns in data and highlight important takeaways for decision-makers.
Data Science & Machine Learning
We leverage data science algorithms that drive machine-learned customer, provider and operations data to derive insight and then predict critical patterns in market behavior and supplier performance. When these insights and predictions are infused into production workflows, they empower people at all organizational levels to make faster and more accurate decisions for the benefit of customers, partners and employees.
SEE US IN ACTION
Featured Work
CASE STUDY
Mining Data ‘Gold’ in Payer Contract Sales Trends
When a large health insurance payer suffered from limited visibility into its contract agreement status and data discrepancies, we built ‘art of the possible’ proof of concept models to create a clear line of sight.
