INFORMATION MANAGEMENT
Because Your Content Should Give You An Edge
We help our clients challenge the status quo and become winners in the digital era.
Optimity helps you establish your data foundation to adopt machine learning, artificial intelligence, sandbox and cohort analysis techniques.
In partnership with our sister company Salt Flats, Optimity works with our clients to organize and architect their data and content to make information findable, consumable, and shareable. We help companies transform their data into market-penetrating content for profitable growth, and leverage data to create consumer experiences that maximize content ROI.
APPROACH
How We Do It
Digital assets are the lifeblood of any business or organization.
Optimity’s data-driven and user-centric approach to information organization — defined by the people and processes in your organization, not the technology — helps our clients manage data in an information-saturated world.
By having information available to the right person, in the right format, at the right time, our clients spend less time searching for information and more time using their information to make decisions, achieve business goals and lower their costs.
Our team is built on Data and Library Scientists first. Our industry-leading experts are featured consistently as keynote presenters in DAM and MarTech, and we have established relationships with the leading vendors in the DAM, CMS and MarTech space.
SERVICES
Our Expertise
Digital Asset Management
We build the foundation of our clients’ creative operations data to enhance the inventory, control, and distribution of digital assets. We also improve workflow efficiency by automating tasks like ingestion, metadata application, distribution, and authenticated access.
Metadata
We design the strategy for metadata (data about data) to deliver an optimized and fully engaging consumer experience and create a constant connection between your content and your users.
Taxonomy
We classify and organize information into groups or classes that share similar characteristics.
DAM / MarTech Vendor Selection
We gather business, technological and data requirements into criteria to measure vendor offerings.
Governance
We help develop the oversight structure to ensure successful implementation and on ongoing operating model.
Creative Workflow
We design an effective sequence of processes through which a digital asset passes from creation to production and distribution.
ROI & Analytics
We translate data into actionable insights, visualizations and dashboards for decision-makers.
SEE US IN ACTION
Featured Work
CASE STUDY
Modernizing Pharmaceutical Metadata
We partnered with a $90 billion global pharmaceutical company to provide a seamless migration and new metadata model to replace an outdated, outgrown DAM system that provided marketing materials across the globe.
