INNOVATION STRATEGY & NEW VENTURE DEVELOPMENT
Leverage the Outside, Inside to Deliver Speed to Value
In our post-digital world, change is increasingly disruptive and often discards and replaces iconic brands.
Companies that want to stay ahead in these times of great change need to get very good at creating things that have never existed before. Strategies to create tomorrow are not planned; they’re discovered.
Your success depends on creating a breakthrough innovation that has never existed before, because if you don’t create it, someone else will. Optimity, in partnership with our sister company Salt Flats, works to surface and vet the brightest opportunities and rapidly move from Ideation to Realization.
APPROACH
How We Do It
Your success depends on creating a breakthrough innovation that has never existed before because if you don’t create it, someone else will.
Our innovation platform is the way we develop and apply new ideas and improve upon what we collectively know by accessing the power of networks, ecosystems and collective intelligence. This new way to work enables us to adapt, think creatively and evolve strategy at rapid speed.
Working with Salt Flats, we use our propriety four-stage framework, the “Arc of Innovation,” that helps our clients explore uncharted territory and make game-changing discoveries along the way. The framework leverages Lean innovation processes and results in a portfolio of cutting-edge, viable solutions.
We offer a portfolio of solutions that provide our clients with a roadmap to rapidly test, validate and prototype new ideas, products and services. Salt Flats also provides a full lifecycle approach and ongoing framework for constant innovation strategy.
SERVICES
Our Expertise
Strategy
We approach dual-path enterprise strategy with discovery-based and emergent-thinking techniques that look long-term, as well as to short-term opportunities.
Insights & Analytics
We solve complex data problems with competencies in data analysis, data science, digital asset management, library science and cohort analysis.
IP Commercialization
We build prototypes and proofs of concepts to validate the business opportunity and mitigate future risks. We then operationalize the creation of new products, services and innovation ideas to deliver future value.
Innovation Solutions & Operating Models
Our approach to monetizing ideas, products and services creates assured value in engineering services, software development, data and digital asset management.
Venture Capital
Salt Flats Capital sources capital for the launch, growth and success of innovation ideas, products, services, business models and startups to assure great ideas achieve success and value.
Post-Merger Integration
We support our clients’ post-transaction in the M&A process by realizing the planned synergies of people, process, technologies, resources, tasks, IT and other assets.
Operational & Technical Due Diligence
We assess a business’s people, organizational structure, culture, processes, IT, data, systems, costs, assets and scalability for potential risk to the buyer in the M&A process.
SEE US IN ACTION
Featured Work
CASE STUDY
Payer Omni-Channel Strategy
We partnered with a major U.S. healthcare payer to develop a “groundbreaking” strategy to better engage with members at the entry of care, helping to revolutionize access for diverse communities across the state.
