Private exchanges provide consumers with a retail marketplace where they can research, compare and select insurance products. Private exchanges can increase cost transparency, offer highly flexible plan options and make an increasingly complicated process slightly less daunting for both existing and new insurance consumers.
Based on our experiences advising start-ups and large national payers on the implementation of healthcare private exchanges, Optimity Advisors has developed a three-part series to describe the private exchange market best practices.
Part I Inform: provides an overview of the private exchange market and considerations for forming a marketplace strategy:
- Payer approach private exchanges
- Private exchange models
- Current private exchange market landscape
