Digital Asset Management: A Foundation for Digital Transformation
The decision to implement a Digital Asset Management (DAM) system is the right step in the right direction to gaining operational and intellectual control of your digital assets and is to be taken very seriously. DAM brings with it great responsibility for how the organization’s assets will be efficiently and effectively managed in its daily operations and is essential to growth. Any successful DAM implementation requires more than just new technology; it requires a foundation for digital strategy.
Creating the whole DAM solution – and connecting it throughout your ecosystem – means that your assets can generate revenue, increase efficiencies, and enhance your ability to meet new and emerging market opportunities. Optimity Advisors understands this imperative and has both the strategic offerings and the resources required to successfully define your DAM strategy.
In this Orange Paper, you’ll learn what is digital asset management (and what it is NOT), as well as the major structures of DAM that create the foundation for an effective digital strategy.