Price Transparency through the Lens of a Member
New federal price transparency regulations are designed to protect consumers from surprise care costs and equip them to make fully informed healthcare decisions. As payers begin to prepare for the rules to go into effect, the most discerning organizations will consider not only how to abide by the rules but also how to create an exceptional, engaging member experience.
Design thinking, a human-centered approach to innovation, starts with the lens of the member and integrates the needs of people, the possibilities of technology, and the requirements for business success.
In our Orange Paper, we demonstrate 5 steps for payers to use design thinking to meet mandate requirements and also reimagine their digital experience into one that empowers members to make well-informed, value-based healthcare decisions, improves engagement, and builds member trust to provide a competitive advantage.