CASE STUDY
Modernizing a Global Pharmaceutical Company’s DAM Metadata Strategy
THE CHALLENGE
An outdated, outgrown system
A $90 billion global pharmaceutical company needed a new metadata model for their digital asset management, or DAM, system that provided marketing materials across the globe. Their DAM system at the time provided robust functionality but lacked proper governance and required significant restructuring and updating. The company needed to optimize how key assets were classified and made searchable in the system, all while expanding the content available to users in order to drive adoption of the new operating model for asset development.
The company needed to optimize how key assets were classified and made searchable in the system, all while expanding the content available to users in order to drive adoption of the new operating model for asset development.
OUR SOLUTION
A seamless transition
Optimity’s Information Management team collaborated with representatives from the pharmaceutical company to assess and redesign the taxonomy and metadata model for the new DAM system. We performed user interviews, followed by deep analyses of user search data and search assets to provide recommendations for the new system’s metadata and navigation. In support of these changes, our team also provided change management and governance tools to facilitate seamless migration to the new model, reinforce new terms, and endorse continuous improvement of the system. The launch was a success.
TOOLKIT
User Interviews
Analysis of User Search Data and System Assets
THE RESULTS
Holistic metadata model and taxonomy to refine and strengthen field definitions and purposes, consolidate overlapping terms, incorporate assets from new business groups and aid system navigation
Extensive metadata mapping document to support the system vendor in implementing the recommended changes to field names and values
Training material and a dynamic term lookup tool to guide system users on different search methods and promote user adoption
Governance framework for the client to manage how metadata is populated going forward
